What is Step Change Improvement?

Step-Change in New Product Development

New Product development can be of two types:  continuous improvement of an existing and legacy product line or a Step-Change in the product.  Step-Change is not related to the steps of developing a a product.  Step Change occurs when there is significant difference made in product performance or features.  This can be illustrated graphically as shown.

The largest gain in competitor differentiation and market is seen in step-change product development.